about
My name is Rui Ferreira, I’m a creative, technologist, compulsive researcher and hands-on experimentalist. Based in Lisbon
Becoming a creative technologist was a consequence of years spent seeking technology to enhance whatever else I was doing at the time. In 2021, I started calling it a job.
now
Leading a team of creative technologists, spearheading the efforts in AI adoption, procedural design systems, internal tooling, and special client-facing projects.
Started as a copywriter, then shifted into strategy, then I quit for a few years in academic research and then came back to advertising as a technologist.
work
- [2023 — 2025]Senior Creative Technologist, Superside
Led an atomic team within the applied research division, *New Horizons*, later *GenAI Excellence*, reporting to the ECD. Key accounts: The Economist, Vimeo, Nvidia, Palo Alto Networks, Microsoft [Dev], Airbnb, Wise
- [2021 — 2023]Creative Strategist, WYgroup
Built the bridge between creativity, strategy, and technology in branding, campaign, digital products and activations. Key accounts: Volkswagen Group, Dia Company, Sagres (beer), Instituto da Segurança Social, OK! Seguros, Fidelidade Seguros, Luso (water)
- [2017 — 2021]Researcher in Innovation Management, University of Bragança and Interior North (home)
Research in collaborative design methodologies applied in Industry-Academia open-innovation projects. Tampere University of Applied Sciences (Finland); Université Côte d'Azur (France); UTFPR (Brasil).
education
- 2020Masters in Innovation Management, University of Bragança and Interior North
- 2018Post-grad in Internal Business Management, Tampere University of Applied Sciences
- 2016Bachelors in Marketing, University of Bragança and Interior North