Built OWD for Figma, the research preview of a design co-pilot that runs inside Figma.
A plugin that can act: It reads live canvas context and acts on it. Create and/or edit: Start from a blank canvas to create new assets or edit existing ones, individually or in bulk. Knows your design system: How to produce on-brand assets with high accuracy. Adapts to you: The assistant can perform any design-related task and adapt to your workflow, not the other way around.
- client
- -
- agency
- Oliver Wyman Creative Studio Research
- role
- Creative Technology Lead
- year
- 2026
OWD For Figma is a research preview of an AI assistant that works directly inside a live Figma file. It can inspect canvas context, understand selected layers, help create or edit assets, make bulk changes, export files, and report results without requiring designers to leave Figma.

It supports workflows such as creating assets from a blank canvas, editing existing components or layouts, applying repeated changes across many layers, checking structure, and assisting with design operations that normally require manual canvas work.

The plugin is designed for proprietary design systems and internal workflows. It helps teams produce on-brand assets by combining live Figma context with design-system knowledge and task-specific instructions.
